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Fashion In Business: Through the Looking Glass
Project type
World-Building Art Direction
Date
January 2026
Role
Art Director
Art directed a Wonderland-themed, world-building campaign for an annual fashion show. Concepted and directed a narrative promo film featuring designers as characters within a tea party setting, used across social marketing and as the show’s opening sequence. Repurposed footage into designer introductions and runway visuals to create a cohesive, immersive brand experience across digital and live environments.
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